May 08, 2019


800 Carolina Rd.

Public Works Operations Training Room

Suffolk, VA, 23434

Contact Hours



In addition to traditional public involvement best practices, Data Driven Public Engagement covers state of the practice public engagement initiatives. Workshop participants will be provided tools such as Crowdsourcing and Virtual Public Involvement practices. These focus areas are premiered on FHWA’s Every Day Counts (EDC) program, found in the Center for Accelerating Innovation (CAI) which serves to identify and prioritize innovations.  The use of crowdsourced data turns transportation system users with smartphones and other mobile data sources into traffic sensors that significantly increase the data volume and geographic coverage.  Agencies using crowdsourced data can provide earlier incident notification for quicker responses and integration into traveler information.  Focusing on public engagement improving safety and mobility, classroom examples will include New York City’s Vision Zero interactive web site and the use of Data Driven Enforcement systems, Central Shenandoah Planning District Commission’s Bike the Valley, Charlottesville City’s project status and project-specific web sites and Durham North Carolina’s Bike + Walk Implementation Plan.


8:15 AM   Welcome and Introductions, Participant Expectations, Housekeeping, Course Administration, Learning Materials

8:30 AM

1.1         Understand legal requirements

1.1.1      Guiding Principles

1.1.2      Strategies

1.1.3      Continuing Public Engagement

9:20 AM

1.2          Techniques for Public Meetings/Workshops

1.2.1      Visualization Techniques

1.2.2      Polls / Surveys / Focus Groups

1.2.4      Online and Printed Material

1.2.5      Targeted Mailings/Flyers

1.2.6      Techniques for Involving Low-Literacy/Special Needs Populations

9:45 AM               BREAK

10:00 AM

1.3          Tactics and Tools Part I

1.3.1      Develop documents collaboratively via Wikis

1.3.2      Create shared work space for citizens

1.3.3      Facilitate large-scale deliberation online

1.3.4      Use “serious games” to generate interest, understanding, and input

11:00 PM

1.4         Tactics and Tools Part II

1.4.1      Surveying citizens

1.4.2     Aggregate opinions expressed on social media networks

1.4.3     Gather and rank ideas and solutions

1.4.4     Work with citizens to identify and prioritize problems that government can fix

1.4.5     Help citizens to visualize geographic data

12:00                     LUNCH

12:30 PM             1.5          Case Study #1: City of Richmond VA – Bicycle Plan

1:30 PM               1.6          Case Study #2: Crowdsourcing map for the Durham Bike+Walk Implementation Plan and Duke Bike & Pedestrian Plan

2:15 PM               BREAK

2:30 PM               1.7          Case Study #3: Ada County Idaho Highway District (ACHA) Road Work in the Area (RITA) map

3:30 PM

1.8          Key Take Away’s:

1.8.1      Design for the unmotivated

1.8.2      Aim for a 5-minute experience

1.8.3      Do not require registration

1.8.4      Offer many ways to engage

1.8.5      Make it insightful & delightful

1.8.6      Promote like a pro

1.8.7      Monitor & adjust as needed

4:00 PM      Wrap up


Becky Golden

Becky Golden is Virginia’s first Safety Circuit Rider, coming to the program with more than 30 years of experience as a project and design engineer in local government in eastern and central Virginia. After beginning her career at Newport News Shipbuilding, she held various positions of increasing responsibility at the City of Virginia Beach, Hanover County Public Works, and Spotsylvania County. She also served in senior advisor roles with the National Institute for Certification in Engineering Technologies and the American Traffic Safety Services Association. Becky holds a Bachelor of Science degree in Civil Engineering with a concentration in surveying and transportation design from Virginia Tech, and a Master of Public Administration from Virginia Commonwealth University. She is a licensed Professional Engineer in Virginia and Chief Finance Officer for the Virginia Society of Professional Engineers.

Who Should Attend

Engineers (design, traffic, safety, utilities, maintenance, operations)
Transportation & Land Use planners
Law enforcement
Agency Directors, Project Managers
Emergency response personnel
Safety data collectors, managers, and analysts

Registration and Payment

The following registration fees cover the session, all course materials and meals:


Click here for UVA TTA's general registration information, cancellation policy, and refund policy. UVA TTA accepts the following credit cards: American Express, VISA, MasterCard, and Discover. Credit card information cannot be taken over the phone. Alternatively, after registering you can print out a voucher to send in with your payment. After you have completed the transaction you will receive an automatically generated email confirming registration and payment if applicable. Final confirmation and instructions will be sent out during the week prior to the class date.

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to get a paper registration form (PDF). Print it out, complete it, and email, mail or FAX it to our office following the instructions on the form. Include your check or government purchase order with your registration form.Please note that emailed or faxed-in registration forms will be considered as a "provisional booking" until payment is received.For more information, call our office at (434) 982-2897, fax at (434) 982-2856 or email uva-tta@virginia.edu